It wasn’t long ago that Aldi didn’t have an excellent reputation. They were known for cheap food and, of course, cheap prices. However, I had noticed a change over the years.
In addition, the quality of the food seemed to have improved significantly. It was then that I started asking, “Why is Aldi cheaper than other grocery stores?”
About 90% of the products sold at Aldi are estimated to be private labels.
The genius behind the Aldi model is that they can still get people into their stores, based mainly on their reputation of quality food at low prices.
One of my favorite parts about recruiting for Aldi was how happy people were to find their new salaries.
Cashiers would sometimes go from minimum wage to $15 an hour, and assistant managers would increase their hourly pay by $5 an hour. That can be life-changing money to some people.
From their staffing model to their use of energy-efficient lighting, their method to stock shelves, and so much more.